Consumer Control Campaign Arms Community Members to Make Final Choice

Santa Monica, CA – July 1, 2008 – The future of New York City will be in gamers’ hands this fall and starting today Activision, Inc. (Nasdaq: ATVI) is allowing them to determine the Spider-Man™: Web of Shadows package image. Starting today, members of the Spider-Man consumer VIP community can go to www.SeizeControl.com to vote for their favorite videogame package options, all featuring the heroic web-slinger as he prepares to confront a devastated Big Apple. The consumer control campaign will continue through launch, giving fans the opportunity to vote on various aspects of Spider-Man: Web of Shadows marketing campaign.

To date, members have already helped Activision cast voice actors for actual roles in the final game, based on auditions that were held at this year’s New York Comic Con. Voting has also commenced to find the perfect models to portray fan favorites Black Cat and Mary Jane in the Activision booth at San Diego Comic-Con in July. Fans will continue to have unprecedented control over the campaign with upcoming votes including gifts for pre-sell, gameplay content to be posted on the community website, packaging layout, and more.

In development by Shaba Games and Treyarch, Spider-Man: Web of Shadows is scheduled for release this fall and has not yet been rated by the ESRB. Fans can learn more about Spider-Man: Web of Shadows and the full consumer control campaign details by visiting www.seizecontrol.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision’s expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. In this release, they are identified by references to dates after the date of this release and words such as “outlook”, “will,” “remains,” “to be,” “plans,” “believes”, “may”, “expects,” “intends,” and similar expressions. Factors that could cause Activision’s actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision’s titles in its fiscal year 2009, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision’s ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision’s products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, the timing and successful completion of the combination of Activision and Vivendi Games, the combined company’s success in integrating the operations of Activision and Vivendi Games in a timely manner, or at all, and the combined company’s ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include the further implementation, acceptance and effectiveness of the remedial measures recommended or adopted by the special sub-committee of independent directors established in July 2006 to review historical stock option granting practices by Activision and its board of directors, the finalization of the tentative settlement of the SEC’s formal investigation and final court approval of the proposed settlement of the derivative litigation filed in July 2006 against certain current and former directors and officers of Activision relating to Activision’s stock option granting practices, and the possibility that additional claims and proceedings will be commenced, including additional action by the SEC and/or other regulatory agencies, and other litigation unrelated to stock option granting practices and any additional risk factors identified in Activision’s most recent annual report on Form 10-K and quarterly reports on Form 10-Q and the definitive proxy statement filed on June 6, 2008 in connection with the proposed transaction with Vivendi. The forward-looking statements in this release are based upon information available to Activision as of the date of this release, and Activision assumes no obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

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Spider-Man and all related characters: TM & © 2008 Marvel Characters, Inc. Game elements © 2008 Activision Publishing, Inc. All rights reserved.