ATARI’S DRAGON BALL Z: BURST LIMIT EXPLODES INTO STORES ON XBOX 360 AND PLAYSTATION 3 SYSTEM

– Newest Installment of the Anime Fighting Game Joins

Ranks of Next Gen for the First Time –

NEW YORK, June 10, 2008 – Atari, Inc. (OTC Pink Sheets: ATAR), one of the world’s most recognized brands and a third-party video game publisher and distributor, today announced that Dragon Ball Z^®: Burst Limit, the first game in the blockbuster series developed for next-generation systems, has shipped to retailers in North America for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.  Bringing a dazzling new extreme of DBZ® intensity to fans with spectacular next-gen graphics, online gameplay and adrenaline-soaked high-velocity action, Dragon Ball Z^®: Burst Limit is rated T for Teen and is available for a suggested retail price of $59.99.

Bringing the massively popular DBZ brand to the next level of intensity on the next-generation consoles for the very first time, Dragon Ball Z^®: Burst Limit sends the series flying into the future with a high-energy flourish.  Developed by NAMCO BANDAI, the game boasts graphics and visual effects only possible on the advanced hardware of Xbox 360 and PLAYSTATION 3 system, while the online gameplay adds another dimension, bringing fans across the world into fierce cross-regional online battles to determine who has the best moves and the most lightning fast attacks.  With a host of carefully crafted playable characters and enhanced battle stages and environments, alongside stunning visuals and online play, fans can get deeper into the Dragon Ball Z® universe than ever before.

“With online gameplay, high-definition graphics and a deep storyline, we’ve taken the Dragon Ball Z series up a notch with Dragon Ball Z: Burst Limit,” said Donny Clay, Producer, Atari, Inc.  “We can’t wait for fans of the series to take the action online, against other fans from around the world.”

The immensely popular Dragon Ball Z® series is the gold standard of anime-based video games, with more than 30 different games and over 12.7 million units sold since May 2002. 

For more information on Dragon Ball Z® video games, please visit http://www.atari.com/dragonballz.