The Popular Franchise Trumps All Other Entertainment Title Sales

London, UK, 13th of May - The famed Grand Theft Auto series has made headlines yet again! As newly-released sales figures show, Grand Theft Auto IV has crushed the competition by selling 3.6 million units and earning $310 million in its first day of release, earning Guinness World Records™ for the Highest Grossing Video Game in 24 Hours and the Highest Revenue Generated by an Entertainment Product in 24 Hours. These records establish GTA IV as the most profitable entertainment release of all-time, far surpassing other video game, film and book releases. According to Guinness World Records™, this is how the game stacks up against the competition:

Fastest-selling video game in 24 hours: Halo 3 at $170 million
Fastest-selling theatrical movie in 24 hours: Spider-Man 3 at $60 million
Fastest-selling book in 24 hours: Harry Potter & The Deathly Hallows at $220 million

For more spectacular gaming records see Guinness World Records: Gamer’s Edition 2008 (RRP £15), the first Guinness World Records book devoted solely to the world of gaming, is on shelves now and bursting with new records, high score statistics and fascinating facts.